We’re on a mission to bring back Real Play!

Can you believe that fewer than 6 out of every 100 Kiwi kids get to make mud pies, tear around the neighbourhood on a bike until dark or build a fort out of old boxes and bits of Mum’s apple tree?

Persil has joined with Auckland University of Technology’s (AUT) Human Potential Centre to ask 2,000 Kiwi parents how they let their children play and what kind of adventures they let them get up to. Below is a summary of our survey findings:

For the full Survey results click here

  • Barely 6% of Kiwi kids regularly do activities like tree climbing, rough and tumble games, playing using things naturally found outside like sticks and timber, playing with messy mud, sand or water or riding bikes and scooters.
  • While nearly all of us think that letting our kids roam the neighbourhood on their own helps them become more responsible, just over half of us are a bit worried about stranger danger so we stop them doing this.
  • Surprisingly we found that mums are more likely to let their children play outside in the rain (and in the mud) than Dads. Probably because they know that Persil is there to clean up the mess.
  • The reality is that more than 8 out of 10 Kiwi kids are spending more than two hours a day in front of a screen during the week, with even more doing the same on the weekend.

Join us on our mission to find out more..

Posted on: November 2, 2015

How can I get involved?

If you’re like us and you find some of our survey findings a bit alarming, and want to do something…