When you use concentrated liquid, you still get the brilliant results with less waste. In the first year Small & Mighty saved the plastic equivalent to 22 million plastic shopping bags (based on shopping bags equalling 7gm per page).
Last year New Zealander’s washed their clothes over 390 million times. That’s 390 million opportunities to make a difference. Washing in cold water, using a short cycle…These actions seem small, but they can make a big difference for you, your electricity bill and the planet.
The removal of phosphate from the Persil product range (powders and liquids combined) equates to approximately a 30% reduction in the greenhouse gas footprint of the product. If every New Zealand household used Persil, it would equate to a saving of 18,000 tonnes of CO2 a year, or the equivalent of taking 7,000 cars off the road.