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Working with leading academic experts in child development, we have dedicated ourselves to researching the value and benefits of experiential learning. The greatest concern amongst child development experts is increased ‘screen time’ in the 4 to 6pm timeframe – traditionally the time when school-aged kids would once have been involved in outside play. Instead of playing outdoors kids are spending their free time indoors.

Persil is dedicated to showing you that Dirt is Good – especially when it’s the result of your kids going out into the world to have fun, explore, learn and experience the very best the world around us has to offer. Not only will this help develop kids’ understanding of their world, the environment and nature, it will also shape their values, grow their confidence, benefit their health and ultimately help them reach important milestones.

And because we’re Persil the good news is that no matter how dirty your family’s clothes get, we will ensure that they emerge white and bright again – so you and your children can go out and be as active as you like.

Do you have a story you can share? What do you believe are the benefits when children learn through experience? Do your kids enjoy being outside?